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In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.
Whisky, A Very Peculiar History' takes a sideways look at this most inebriating beverage from its simplistic origins to its pride of place in the drinks cabinets of the world. When Henry VIII disbanded the monasteries and let those brewing monks out into the wilderness, he had no idea of the kind of beast he'd unleashed. Whisky was used as a medicine, giving 'the glow of apparent well-being' and even horses were known to be given a dram here and there (although via the kneecaps). Featuring quirky tales of whisky's development and refining through the ages and detailed stories about its effect on the common man and woman, 'Whisky, A Very Peculiar History' delivers a warm aftertaste of hilarity with every shot of fact.
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